What have we been doing since we last talked? A lot of planning and strategizing; my brain hurts a little and I know Andy’s tired of all the talky talky. And now we know how we’ll be spending the rest of 2013! We’ve hit the ground running again and we’re digging in and making giftbug faster, shinier and easier to use. Among those improvements was a little tweaking of the blog making it easier to navigate and search the tags and archives, as well as just making the home page less heavy.
Well that’s not much of a blog post after not talking to you all week, just telling you we spruced up the blog design isn’t very exciting. So it occurred to me that we’ve never really told you why we call the gift registry giftbug. It’s actually a pretty common question that we get, well that and ‘Hey Andy, you really work with your wife all day? What’s that like?’ I’ll let Andy take that one in a future post.
So why the name giftbug? The funny thing is that when we decided on this project in January it already had a name. We have been brainstorming this gift registry project for years and we always called it Everyday Registry. When we started our planning sessions we decided that we didn’t want to be so literal and we wanted a catchier, more visual name like Amazon, Twitter or Zappos. What?! They started with an idea too.
You’ll see that we really embraced the ‘no idea is a bad idea when you’re brainstorming’. And after days of staring at these lists on our office walls, better ideas started to flow.
And then we thought of her, the tri-colored one we call Bug. Oh she’s a bugger alright. Right now she’s playing her favorite game, whine to go out, bark to come in, repeat. It provides her with hours of entertainment. We tried combining her name with the fluffy one named Bella, and while I thought Beg (Bella+Bug) had a nice ring to it for a registry website, we kept looking and finally settled on giftbug.
We thought we could have fun with the name. It’s simple, it has a nice ring to it and of course it has an emotional attachment for us. Plus, there’s the whole ‘bug someone’s phone to find out what they want’ (thanks NSA for not making that funny anymore) or ‘put a bug in someone’s ear about what gift you’d love to have’…(and I really wish I didn’t think of that scene from The Wrath of Khan every time I use that line.)