T minus 1 day until the world will behold the unveiling of giftbug, and by world of course I mean our family and friends, and our small but mighty band of Twitter and Facebook followers. That’s right everyone, giftbug goes live on Friday! So what’s the launch going to look like? How are we doing it? Will there be cake?
After a lot of consideration we decided that the best launch for giftbug is the soft rollout. So we canceled the jugglers, the skywriter and the marching band. We packed up the kazoos, canceled the press conference and told a persistent Charlie Rose that he’d just have to wait.
A soft rollout means that giftbug is open for business, it works the way we designed it and it’s ready for users. We put a spit and a polish to it and now the question is, does the website make sense? For anyone who hasn’t been living and breathing all things giftbug for months, and for anyone other than me and Andy, do the design and the features make sense? Is it simple and clear to add items and organize with categories? Is it obvious to anyone other than us that this is the greatest invention since the post-it note, the snooze button and spray cheese? (that last one was Bug and Bella’s comparison)
So we’re putting it out there on Friday and asking for feedback. Kick the tires, take her for a spin, open her up and see what she can do.
We realize that our excited and eager public is mostly made up people who are genetically bound to take our calls and support our dreams, as well as our friends who are relieved that we’ve moved onto passions that don’t include them spending their weekends at our house with a hammer and table saw.
But you are also gifters, excited about finally having a solution for your busy lives. A solution that will maximize your time and your money, and most importantly make you gift-geniuses. People will whisper your name in hushed reverent tones, or at least they’re going to love and appreciate your thoughtful gifts; gifts that you selected specifically for them from THEIR giftbug registry.
You also receive gifts, and receiving gifts is always appreciated. That someone took the time to honor you with a gift, wow that’s very powerful. Buuuut, then there’s problems like the gifting rut, let’s call it the unicorn problem. With the unicorn problem, the gifter loses track of the years and they still think of your cute little 10 year old self who looooved those unicorns, and to this day they can’t look at a unicorn without thinking of YOU. And really how many unicorns does one person need until the unicorn salt and pepper shakers are really just gilding the lily? Wouldn’t it be great if there was a place that your loved ones could go to and get lots of great ideas from your personal, online, year-round, and did we mention FREE gift registry?!
So we give you giftbug…well we give it to you on Friday…because we say, why should gift registries only be for weddings and babies?!
We hope that you’ll rush to try it out this weekend, if only because you love us (insert puppy dog eyes), but probably because you think this idea ROCKS and we’ve been teasing you with it for months. And we hope that you’ll tell us what you think. We want to hear from you! Call, email, Tweet, comment on Facebook, stop by (although a lot of sleeping is in our future), or maybe send a singing telegram (cause that would be AWE-SOME!) We want to hear from you and we want to hear what you liked, loved, question, scratch your head at or just plain don’t care for.
A soft rollout also means that this is just our first release. We have spreadsheets, notes and sketches with additional features. We plan to continue to improve, fine tune, tweak and finesse our original concept. This is also why we want your feedback. We want to maximize our efforts and put our energies in the areas that our users are asking about and looking for. There’s much more to come, but like I said, it’s time to kick the tires a little bit.
And tell your friends! Don’t be shy. We are looking for feedback and calling it a soft rollout, but the value for you comes from connecting with your friends and family and sharing your registries. T minus 161 days until Christmas!